Standout Designs for theWeb
I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.
A few weeks ago I was writing content for my speaking information for conference organisers page and I wondered about other speakers’ ‘terms of business’ and how much—if anything—they charged. To get a feeling for how people approach the business of speaking, I set up a quick survey.
I included questions about contracts, fees, reimbursable expenses, and payment terms. I’m by no means a professional researcher and I’m positive that I could improve these questions if I run this survey again in the future.
I’m presenting the answers to my questions without a commentary. I’ll leave how I feel about how people approach the business of speaking at conferences to a separate post.
![]() | ![]() | ![]() | ![]() |
| < 1 | 2–5 | 6–10 | > 10 |
|---|
| < 1 year | 8.7% |
|---|---|
| 2–5 years | 40.6% |
| 6–10 years | 26.9% |
| 10 years > | 26.9% |
Majority have been speaking for between 2–5 years. ⤒
![]() | ![]() | ![]() | ![]() |
| 1–3 | 4–6 | 7–10 | 10 > |
|---|
| 1–3 times | 52.1% |
|---|---|
| 4–6 times | 26% |
| 7–10 times | 12.8% |
| > 10 times | 9.1% |
Most speak between 1–3 times per year. ⤒
![]() | ![]() | ![]() |
| Always | Sometimes | Never |
|---|
| Always | 8.3% |
|---|---|
| Sometimes | 33.9% |
| Never | 57.8% |
Majority charge no fee to speak. ⤒
| < $500 | ![]() |
|---|---|
| $500–2,500 | ![]() |
| $2,500–5,000 | ![]() |
| $5,000–10,000 | ![]() |
| $10,000 > | ![]() |
Fees converted to US Dollars. If someone gave a range, I included the higher amount. ⤒
![]() | ![]() | ![]() |
| No | Yes | I don’t charge |
|---|
| Yes | 28.6% |
|---|---|
| No | 21.4% |
| Don’t charge a fee | 50% |
Half of people don’t charge a fee. Of those that do, 21.4% charge a flat fee and don’t change it according to the ticket price. ⤒
![]() | ![]() | ![]() |
| No | Yes | I don’t charge |
|---|
| Yes | 43.2% |
|---|---|
| No | 8.3% |
| Don’t charge a fee | 48.4% |
Majority charge no fee to speak at non-profit community events and meet ups. ⤒
| No | ![]() |
|---|
| No | 92.4% |
|---|---|
| Yes | 7.6% |
Overwhelming majority don’t charge a non-refundable booking fee. ⤒
![]() | ![]() |
| Yes | No |
|---|
| No | 82.8% |
|---|---|
| Yes | 17.2% |
Majority don’t insist on organisers signing a contract. ⤒
![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| In advance | On the day | < 7 | < 30 | < 60 | 60 > |
|---|
| In advance | 19.1% |
|---|---|
| On the day | 11.8% |
| < 7 days | 10.9% |
| < 30 days | 46.4% |
| < 60 days | 10% |
| 60 days > | 1.8% |
Most fees are paid within 30 days. ⤒
![]() | ![]() | ![]() | ![]() |
| Accommodation | Air or train travel | Transportation | Hotel wifi/internet |
|---|---|---|---|
| 93.3% | 73.8% | 41.8% | 37.6% |
| No | ![]() |
|---|
| No | 87.8% |
|---|---|
| Yes | 12.2% |
Do you insist on premium or business class air travel and train fares no matter the length of time it takes to travel to an event. ⤒
| No | ![]() |
|---|
| No | 94.5% |
|---|---|
| Yes | 5.5% |
Only a fraction of speakers have information for conference organisers available online. ⤒
I’ll leave how I feel about these results and how people approach the business of speaking at conferences to a separate post. Until then, are you surprised by them? Let me know what you think. (You can blame Errol for the bananas.)
I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.
I’m Andy Clarke. I’ve spent over thirty years helping clients create memorable websites. I’m also the author of five books on web design.
Planning a new website? I’d love to help you create something memorable.
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