In this new video, I look at what was up with Labour’s 2024 election website design, the absence of typographic or visual hierarchy, inconsistent use of colour, lack of focus, and a clear identity. How would I fix this?

The 2024 General Election is just days away, and opinion polls suggest Labour will win with a majority bigger than 1997. Even though I’m not as excited about Labour’s vision as I was then, I still keep my fingers tightly crossed. As I found a few weeks ago, there’s barely anything left of Labour’s labourwin97.org.uk campaign website from its victory in 1997 under Tony Blair. It wasn’t archived by the Wayback Machine, so I imagined what it might’ve looked like.

During the General Election campaign, I’ve been studying political party websites, looking at their user experience and visual designs, and imagining what I’d make if they asked me to work on their designs.

Another front cover from the Daily Star newspaper: “Our favourite sane politician just 4 POINTS behind Rishi Sunak who may lose his seat.”

There are less than two weeks before election day, and most of the headlines have come about from things the party leaders have said on the various TV debates. Out of nowhere, Prime Minister Rish! told young people he might take away their driving licences if they refused his national service. Keir Starmer was pushed on his supporting Jeremy Corbyn but not Arsenal, which is an even bigger character flaw. Ed Davey said, well, actually, I can’t remember anything Ed Davey said. But the person I’ve been most impressed with is Carla Denyer, the teeny-tiny confident co-leader of the Green Party.

From the front cover of the Daily Star newspaper: “Count Binface launches manifesto promising national service for ex-prime ministers.”

Since, I suppose, the late nineties, every time a General Election comes around, the political parties roll out new websites. Having spent time studying Labour’s 2024 campaign website, I wondered what their previous election websites looked like.

Labour has launched its 2024 General Election manifesto. With a campaign slogan that shouts “Change,” I’d expected they’d replace their lacklustre pre-manifesto website design with something which reflects that message. Today, they released a dramatically different design, which inspires and motivates people to vote for their plans. Just kidding.

The Conservatives launched their 2024 General Election manifesto. Its contents won’t come as any surprise to anyone who’s been following politics recently. Having no new ideas doesn’t mean their designers haven’t attempted to introduce a few of their own on the latest version of their website.

So far, Rishi’s announced the general election to the soundtrack of Things Can Only Get BWetter, spoke to reporters outside the Titanic exhibition (spoiler: It sank,) was photographed under an Exit sign, and accidentally grew big ears after announcing a crackdown on Mickey Mouse university degrees. Yes, it’s all going very well. But, even with all these mishaps, Labour can’t take victory for granted. Sadly, their website design sucks. So, I imagined what I’d make if Labour came calling.

In this week’s General Election campaigning, Reform’s Nigel Farage announced he’s standing for a seat in Clacton after promising everyone he wouldn’t stand as a candidate. Farage popped up on BBC Question Time, which, in fairness, promised they’d invite politicians from other parties. Speaking of novelty candidates, I hope the BBC will stand by their promise and invite someone with real common sense policies like Count Binface. The Count has obviously been too busy conquering the galaxy to get his website ready for the election, so I imagined what I’d make if Count Binface came calling.

The spectacle of yet another Tory leadership campaign—this time to replace Boris Johnson—is in full swing. So, I thought it would be fun to rank the hopefuls’ campaign catchphrases. The results may shock you.

I’ve been a paying member of YesCymru for the past year, because I believe that Wales would have a better future as an independent nation. At the very least, people who live in Wales deserve a vote on independence. I have thoughts about the YesCymru message and how they can make a better case for independence.