Books

A round of Hardboiled Web Design Shots

Three new Hardboiled Web Design books to be published throughout 2016, investigating topics not normally discussed in books for web designers and developers: designing with a browser; art direction for the web; and selling creative ideas.

Designing with a Browser.

Designing with a Browser

Available April 2016
100–120 pages, in digital and print formats.

The processes and tools that many designers use to design websites, digital products and applications have changed little over the years, despite the very different nature of the responsive web today. As the web evolves, the way we design for it must evolve too.

In the first Hardboiled Web Design Shot, art director and designer Andy Clarke will investigate the design processes and tools used by the world’s best web designers and developers. He’ll show how designing with a browser can improve a project for everyone involved. As one of its earliest exponents, Andy has over ten years’ experience of designing with a browser. In this practical and pragmatic Hardboiled Web Design Shot, Andy will draw on his own experiences and those of some of the world’s best experts on designing with a browser.

Art Direction for the Web.

Art Direction for the Web

Available August 2016
100–120 pages, in digital and print formats.

Since the 1960s, art directors in the advertising industry have been responsible for not just how an advertisement looks but how it feels. Art direction evokes emotion and implements a strategy, something that’s as important online as it is in print or on television. Yet the role of an art director plays little part in web design studios today.

In this second Hardboiled Web Design Shot, art director and designer Andy Clarke will teach you about art direction, what it means and why it’s important for the work we do on the web. He’ll show examples of successful art direction and you’ll also learn from the experiences of some of the best art directors and designers working on the web today.

Selling Creative Ideas.

Selling Creative Ideas

Available December 2016
100–120 pages, in digital and print formats.

The job of a designer doesn’t stop at making ideas; it involves selling them too. Selling ideas often doesn’t come naturally to many creative people and as a result even the best ideas can be dismissed.

In the third Hardboiled Web Design Shot, art director and designer Andy Clarke will teach you how to sell ideas simply and effectively to people on in-house teams or paying clients in the outside world. You’ll gain valuable practical advice about pitching ideas and presenting concepts from some of the most experienced designers working on the web today.

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