Make a brief a platform for creativity
When I was redesigning my website recently I decided on a tongue-in-cheek new footer. Even though the idea behind my help page was tongue-in-cheek, I’m serious about the advice it gives.
When I was redesigning my website recently I decided on a tongue-in-cheek new footer. Even though the idea behind my help page was tongue-in-cheek, I’m serious about the advice it gives.
Brad Frost: As multi-device Web design quickly becomes the norm, the throw-it-over-the-fence style of creating websites is going to be increasingly difficult. The modern Web design process requires intense collaboration between designers and front-end developers. Real collaboration and communication are difficult, but we must get over that awkwardness in order to overcome the design/development divide. His post reminds me a little of my Walls Come Tumbling Down presentation slides and transcript. It is often quite scary how alike our thinking is.

I’m Andy Clarke, a product and website designer. My work blends art direction, branding, and editorial to help people improve their products and websites. I’ve written books about website design, given talks, and delivered design workshops worldwide.