Since, I suppose, the late nineties, every time a General Election comes around, the political parties roll out new websites. Having spent time studying Labour’s 2024 campaign website, I wondered what their previous election websites looked like. There’s barely anything left of Labour’s website from its victory in 1997 so I imagined what it might’ve looked like.

In this new video, I look at Labour’s election manifesto and its campaign slogan that shouted “Change.” If Sir Keir Starmer or Angela Rayner had asked me to design their post-manifesto website, I’d have done things differently. So I explain what I’d do.