The popular So Foot football magazine is known for its provocative designs, and the owners wanted this personality reflected in their website.
Over three months, we worked with So Foot to create a series of designs and a system which can be used to make hundreds of new design variations.
Design systems help publishers of large websites like So Foot design faster and with greater consistency because they standardise common elements. But a design system should be the foundation for creativity and never limit its possibilities.
We designed a palette of distinctive colours which work well on both light and dark backgrounds. We established a set of core typefaces, plus a palette of additional fonts to add variety. Then, we developed a flexible grid and made interactive prototypes of all important pages. Combined, this design system can create hundreds of possible designs.