SunLife is a house-hold name in the UK, providing insurance and financial services to the over 50s. We worked together to improve consistency and reduce friction in the visual execution of their brand across channels.
SunLife found it difficult to maintain the integrity of their brand across channels and their digital design felt disconnected from print. What they needed was an integrated approach to design, so we worked with them to create a visual language that’s consistent from digital to print.
To demonstrate the SunWise design system, we created concept designs for key pages on their website. 20 art-directed pages of the SunWise style guide informs developers and inspires designers to express the SunLife brand.
SunWise includes an elaborate style guide, one that’s designed to inspire designers and inform developers. We brought the SunLife brand to life on each page by filling them with art directed content and examples of how to express the brand across digital and print.