Inspired by Ken Garland

With his work on graphic design, logos, photos, and books spanning over sixty years, Ken Garland has made a significant contribution to graphic design since the mid-twentieth century. In 1964, Garland authored his book, First Things First Manifesto, which “which attempted to radicalize designers who were lazily serving the more dubious needs of consumerist culture. ⁽¹)”

Accept a problem of visual communication that excites you; argue it out with your client; formulate a brief; change it if necessary; incorporate new discoveries if relevant; do it better next time (if there is a next time); do not try to please fellow-designers, only yourself and your clients (though by clients I often mean those to whom the visual information is directed).

About Ken Garland

London-based British graphic designer Ken Garland has made a significant contribution to graphic design since the mid-twentieth century. His clients have included Galt Toys and the Campaign for Nuclear Disarmament and he’s also well-known for his covers for Design magazine