Vespa is an Italian scooter brandManufactured by PiaggioThe name means wasp in Italian

Inspired by Alvin Lustig

Alvin Lustig’s work as a book, graphic, and typeface designer has been influential long after his death in 1955. His book cover for New Directions Publishing over a ten-year relationship included designs for James Joyce, Ezra Pound, and several Tennessee Williams plays including ‘A Streetcar Named Desire’ and ‘Cat on a Hot Tin Roof.’ Having been diagnosed with diabetes in his teens, by 1954 he was virtually blind and died at the age of only 40. Lustig said:

I make solutions that nobody wants to problems that don’t exist.