Greenpeace

Greenpeace is focussed on environmental protection issues in Poland. We optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their essential campaign pages to donating to the organisation.

We designed a set of compelling campaign pages which maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. We also created templates and a style guide to enable the team in Poland to quickly develop more effective campaign pages in the future.