As life-long supporters of WWF helping to save threatened species—including our beloved mountain gorillas—we were over-the-moon when they asked us to redesign their UK fundraising pages.
Our aim was to increase contributions and reduce failed transactions. We did this by designing visually engaging pages and improving a supporter’s experience with better content and a smoother payment process.
We spent several weeks improving the experience of using WWF UK’s fundraising payment pages, adding rich content-filled sidebars and callouts and making the process of adopting, adding new species and joining WWF easier. WWF UK were impressed with the design system we created for the fundraising design project that they adopted it charity-wide and called it Bamboo.